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How the hustle-and-organic approach that got you to 5–10K/month is actually designed to break when you try to push to 20–50K.
Breakdown unit economics, CAC (customer acquisition cost) and LTV (lifetime value) so you can see exactly why charging things like $60/week is killing your margins.
The difference between low-ticket, low-margin coaching and high-ticket offers in the 1.5K–6K+ range that allow you to profitably pay for leads.
How tracking CAC and LTV turns your business from “posting and hoping” into a predictable machine.
Why organic content eventually stops working and how to effectively use paid ads (after fixing offer & sales) to turn $1 into multiple dollars back — instead of letting the algorithm be their boss
Real examples of coaches who were stuck at 3–10K/month and used these shifts to hit 20–30–40K+ months.

Training after hours, eating expired protein tubs, and dreaming about building a life around fitness.
What started as posting a few videos on social media has turned into a decade-long journey of helping thousands of people improve their health, confidence, and careers.
Today, Zac is the founder of The Social Blueprint, a mentorship program designed to help fitness coaches go from side hustle to full-time income.
Zac’s mission is simple: To help good coaches make great money doing what they love, while actually changing lives.
He’s coached hundreds of online trainers to grow to $10K, $20K, and even $50K+ months, built systems that scale, and created frameworks that have now generated millions in online coaching revenue.

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The Social Blueprint is an independent content and education platform. We are not affiliated with, endorsed by, or connected to Meta, Facebook, Instagram, Google, or any of their associated companies. All trademarks, logos, and brand names mentioned are the property of their respective owners. All business, brand, or income examples are provided for educational purposes only and are not intended as guarantees. Your results will always depend on a variety of factors—including your offer, niche, consistency, and willingness to actually implement. Basically: we’ll give you the strategy—but what you do with it is up to you.